Top of the page, a green Google Guaranteed badge, and you pay per lead instead of per click. The fastest way to fill a calendar, as long as something is holding the calendar up.
The Basics
LSAs put your business at the top of search results with a green Google Guaranteed or Google Screened badge, a trust signal that tells customers you have been verified.
When someone searches "plumber near me" or "emergency HVAC repair", your business shows up first: name, star rating, service area, phone number. One tap and they are calling you.
Google Guaranteed
Background checks, licensing, and insurance verified by Google. The badge is the difference between being another result and being the safe choice.
Here's the key difference that changes everything for local service businesses.
Bottom line: with the pay-per-lead model you are paying for actual service requests, not traffic that might bounce. Google filters out spam and wrong numbers, and only charges you for the real ones.
Features
When someone has a leaky pipe or a broken furnace, they're not scrolling through page two. They're calling the first trusted name they see. LSAs put you in that spot, above the map pack and the paid ads.
Forget paying for clicks from tire-kickers or competitors checking your campaigns. You're only charged when a potential customer contacts you and that lead meets Google's quality standards.
That green checkmark isn't just for show. It tells homeowners you've passed background checks, have proper licensing, and carry insurance. In a market where trust is everything, that badge is gold.
Unlike SEO by itself, which builds momentum over months, LSAs can start generating phone calls within days of completing verification. One of the fastest ways to fill a calendar.
The Process
We don't just turn on ads and hope. Campaigns get optimized, monitored, and managed so you get the most leads at the lowest cost per lead.
We guide you through Google's screening: background checks, insurance documentation, business registration, licensing, so you qualify for the Google Guaranteed or Google Screened badge.
Accurate service categories, service areas and zip codes, business hours, your best phone number, strong photos, reviews, and a clear description.
You decide your weekly budget and where you want to show up. We configure campaigns to target the right zip codes and service types so you control spend and never get caught off guard.
Once live we track performance, monitor conversion tracking, dispute invalid leads, adjust budget based on ad ranking, and refine targeting.
LSAs work best as part of something bigger, which is why management is included in the Gridwork SEO Program alongside your Google Business Profile, site, and content.
Home Service SEO Strategy & Execution
LSAs are powerful on their own. Combined with local SEO, a converting website, and strategic content, they become a system that delivers consistently rather than only while the budget is on.
Your website becomes a 24/7 sales tool: fast, mobile-friendly, and designed to turn visitors into callers or service requests.
Learn more →Your Google Business Profile, reviews, citations, and local listings dialed in so you dominate your service area in organic search and Maps.
Learn more →Blog posts, service pages, and guides optimized for the search terms homeowners actually use, establishing you as the local expert.
Learn more →You'll always know where your leads are coming from, what's working in your campaigns, and what's next.
We handle verification, optimize your profile, and manage your campaigns to keep generating qualified leads.
Eligibility
Available for a wide range of home service businesses, including:
Some categories like real estate agents and business lawyers also qualify for Google Screened badges, though our focus is home service contractors. If you're licensed, insured, and ready to handle more calls, LSAs are a game-changer.
FAQ
You set your weekly budget. Google charges you per lead based on your service type and market, usually $20–$60 per phone call or message request. Your ad spend never exceeds your budget.
A phone call or message request from a potential customer about your specific services. Google filters out spam, wrong numbers, and inquiries outside your service categories, and you can dispute a lead that does not qualify.
Typically 5–7 business days, though it varies with your service type, business registration, and documentation. We speed it up by making sure your information is right the first time.
No, but a good website dramatically improves your results. LSAs drive phone calls; your website builds trust, answers questions, and converts the visitors who aren't ready to call yet.
Traditional Google Ads use a cost-per-click model and require ad copy, landing pages, and ongoing Quality Score optimization. LSAs use a pay-per-lead model and appear at the top of search results, above the standard ads.
Asheville, NC · Serving Contractors Nationwide
LSAs are one of the fastest, most cost-effective ways to generate leads for a home service business. Here is what a free strategy session covers.
Your website, Google Business Profile, reviews, and LSA readiness, to identify exactly where you're losing leads right now.
The fastest path to more qualified leads, whether that's LSAs, local SEO, or a combination tailored to your market and service categories.
Exactly how we help contractors eliminate downtime and build predictable, profitable lead flow.
Not every business owner is ready for what we do, and that's okay. This session helps both of us figure that out.
No pressure. No pitch. Just a clear plan and honest advice.
Testimonials
Average Google position moved from 41 to 11, with 52 keywords in the top three, after a rebrand, new site, and weekly content.
Design, build, brand, strategy & weekly content by Gridwork.
Read the case study →Topical authority in post-frame construction, earning traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →Free Resources
Most contractors think getting more reviews is the answer to ranking higher on Google Maps. This article explains why review recency and consistency matter more than total count, and how to build a steady rhythm that signals to Google your business is active right now.
Read the guide →This is not an argument that Angi and Thumbtack are always a waste of money. For the right contractor in the right situation, they can produce real business.
Read the guide →A call comes in. You answer, you close the job, you move on. Good day.
Read the guide →Reviews
Mike Regina
Global Post Auditing Solutions · 2 years ago
Working with John Ragon was a game-changer for our website. His expertise in SEO resulted in significant traffic increases, and we began receiving calls that were previously non-existent. His approach was professional and effective, making a marked difference in our online presence. Our experience was nothing short of outstanding.
Ana Nixon
3 years ago
John is such a pleasure to work with! His response time is impeccable. He's been immensely helpful with our projects, often going the extra mile to ensure information passed on to us is clear and easily understood.
Luke Ritter
2 years ago
John is excellent at what he does, he helped me with two of my businesses. Great design work which gave me a nice professional presence. Highly recommend!
Free SEO & Website Review
Sometimes they are. Sometimes the money is better spent on the site first. You keep the findings either way.
Two minutes. Company, service area, and whether you are already running ads.
Whether LSAs are live in your categories, what they cost in your market, and whether your profile would even qualify today.
Whether LSAs are the fastest lever for you or whether your money is better spent elsewhere first.
Thirty minutes on a call. No pitch deck, no pressure.
If it is a fit, we start. If it is not, you keep the review and the plan and go run it yourself.
This comes to me, not a queue. I never take more than 10 clients at a time, so the person reviewing your site is the person who would do the work. You will hear back within one business day.
Prefer to talk first? Book a 30 minute strategy session instead.