Greiner Buildings
+400 monthly organic visits from strategic blog content
Built topical authority in post-frame construction and earned organic traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →3 of 10 client spots open this fall. Never more than 10 contractors at a time, on purpose.Grab one →
SEO & Content for Home Service Contractors
Word of Mouth Built Your Business. Now It's the Ceiling.
When 80% of your new business depends on someone else mentioning your name, you don't have a marketing strategy. You have a coin flip.
You get me, not an account manager · Month to month · No contracts
The Gridwork Momentum System
Why the work has to happen in order, and what it looks like when it does
Who You're Working With
You get me. Not an account manager, not a junior, not a rotating team.
JR
John Ragon, Asheville, NC. Never more than 10 contractors at a time, deliberately.
Contractors have been sold a senior and delivered a junior enough times to be suspicious of it. The person who audits your site is the person who writes the content and the person who picks up the phone when you call.
How It Works
Three phases. In order. No skipping to the fun part.
Most contractors have already paid for one piece of this, a site, some blogs, a directory listing. It didn't compound because the pieces went in the wrong order.
01
Weeks 1–4
Foundation
Fix what’s leaking before adding water. Most sites have technical problems quietly capping everything built on top of them.
- Technical SEO audit and fixes
- Google Business Profile rebuild
- Site architecture and internal linking
- Lead tracking that actually attributes
02
Ongoing, weekly
Content Engine
Pages that answer what your customers actually search, published on a schedule instead of in bursts when someone remembers.
- Service pages built to rank and convert
- Location pages for every market you serve
- Articles targeting real buying questions
- AI search optimization for ChatGPT and AI Overviews
03
Month 3 onward
Authority
The part that makes Google trust you over the company that opened last year, and the part almost nobody does consistently.
- Local link building and sponsorships
- Review generation systems
- Citation cleanup and consistency
- Quarterly strategy review
Results across contractor engagements
+400
Monthly organic visits
Greiner Buildings
21→142
Google reviews in 8 months
Snowbird Outfitters
41→11
Average Google position
Creek Engineering
95
First-page rankings
Creek, 8 counties
Case Studies
Real outcomes, not traffic screenshots.
Snowbird Outfitters
From 21 to 142 Google reviews in 8 months
A review generation system plus local SEO took a summer camp from invisible to dominant in local search.
Content & SEO by Gridwork. Site designed and built by Openbox9.
Read the case study →Reviews
What contractors say about working with me.
17 Google reviews
John has been writing SEO-optimized blog posts for us, which have become some of the highest-performing pages on the website. The level of research and effort that John puts into his work is impressive. He is one of those rare people who actually makes my job a lot easier because he’s so good at his!
Ethan AndersonBig Imprint (Greiner Buildings)
Jon Johns
Macaw Plumbing & Tankless · 6 months ago
Working with John has been a great experience. He is very detailed when it came to building each page of our website. He is currently working on our local SEO. He also does all the market research for your area like in Asheville or your exact market. He makes it easy and you feel like a part of the team.
Erik Colleen
VP, Creek Engineering · Client testimonial
John cares more about why you are in business than what you are in business for. He encapsulates the specialty ‘why?’ behind your operation and presents it to the world in a professional and attractive manner. If you are looking for someone who can help make sense of your beautiful mess and take the presentation to the next level, Gridwork Marketing is the firm to handle it.
Joshua Zello
1 year ago
Great experience with John and I would highly recommend working with him. It was apparent that he cared about our business and our success, which is hard to find in the SEO world. He took plenty of time to walk us through both basic and advanced techniques to get more noticed and our website has really benefited from his recommendations. 10 out of 10 would recommend that you invest your time and money with John!
What I Do
SEO and content, built for contractors.
Web design is how a lot of contractors find me. It isn't the business, search is.
Flagship
Organic SEO & Content
Service pages, location pages, and articles built around what your customers actually search, published on a schedule, not in bursts.
What's included
- Keyword and topic strategy
- Service and location pages
- Monthly article production
- Internal linking and refreshes
Core
Local SEO
Google Business Profile, map pack rankings, review generation, and the local citations that make you the obvious choice in your service area.
What's included
- GBP optimization and posting
- Review generation system
- Citation cleanup
- Local link building
Core
AI Search Optimization
Getting recommended in ChatGPT, Perplexity, and AI Overviews, where a growing share of your customers now start looking.
What's included
- Entity and structured data
- Citation-earning content
- AI visibility tracking
Entry point
Website Design
Most contractors come to me needing a site before the SEO work can pay off. When that’s you, I build it. When it isn’t, we skip it and get to work.
Recent builds
- Creek Engineering
- Macaw Plumbing
- Precision Blueprint Co.
- Andrews Truss
- Garden 58, launching
- Cherokee County Tourism Development Authority, launching
How I Think
Three things I'd tell you before you hire anyone.
You'll Never Talk to an Account Manager
Who actually does your SEO? How agencies are staffed, what every handoff costs you, and how in-house, agency, and one operator compare.
Read the article →
Marketing Is Simpler Than You Think and Harder Than You Want
Most of what moves a contractor's phone is free and unglamorous. The short list, what you can do yourself, and the stretch where nearly everyone quits.
Read the article →
The Gridwork Momentum System (and the Only Thing We Guarantee)
We guarantee deployment of the Gridwork Momentum System, not rankings. Here's the whole system, phase by phase, and why that's the honest promise.
Read the article →Questions
What contractors ask on almost every strategy call.
How long until this turns into calls?
Most contractors see real traction between 6 and 9 months. Some markets move faster (Creek Engineering went from an average Google position of 41 to 11), some slower. I look for quick wins in the first-week assessment, and you see exactly what I worked on every month, so you are never guessing whether anything is happening.
Is there a contract?
No. Month to month. If it is not working, you walk away and take everything I built with you: the site, the content, the Google Business Profile history. My retention depends on results, not paperwork.
Who actually does the work?
I do. There is no account manager between us and no junior writing your pages. The person who audits your site is the person who writes the content and the person who picks up the phone when you call. That is also why I cap it at 10 contractors at a time.
Do I need a new website first?
Not necessarily. I start with an assessment. If your current site has a solid foundation, we build on it. If it is holding you back, I will show you exactly why, with data, and build the new one if that is the right call.
What does it cost?
The Momentum System is $2,000 a month, month to month, with no setup fee. Custom engagements (multi-location, heavily competitive markets, or a build alongside the SEO) start at $3,500 and are scoped per engagement. The full breakdown is on the pricing page.