Stop losing jobs to contractors who are half as good but show up first.
The Promise
The Gridwork Momentum System is the only SEO framework built specifically to eliminate idle crew time and build unstoppable momentum for home service contractors.
The Standard
It sounds impressive to promise 500 keywords and thousands of visitors. What matters is what happens after you rank.
Phone calls coming in, estimates booked, crews deployed, and revenue you can count on month after month. Most agencies sell you a service. We build you a system, so the longer it runs the harder it is to outrank.
Momentum beats speed.
Home Service Businesses
We work exclusively with home service contractors. That specialization matters: we know your seasonality, your competitors, your highest-value jobs, and the exact searches your best customers run before they pick up the phone.
The Work
Your website is your business's front door. It needs to work as hard as you do, generating calls, building trust, and converting nearby customers into booked jobs.
Most contractor sites have problems that silently kill rankings: slow load times, poor structure, missing meta descriptions, no schema. We audit and fix the foundation, then optimize on top of it.
Google Business Profile, local citations, business listings, reviews. Every signal that tells Google you're the most trusted contractor in your market.
Blog posts, service pages, and location pages that rank for the local keywords your customers are actually searching. Topical authority that drives them to the right page at the right moment.
Backlinks from trusted local sources, chamber of commerce, local news, industry associations, community organizations, partner businesses, are one of the strongest signals Google uses.
ChatGPT, Perplexity, and Google AI Overviews are changing how homeowners find providers. We optimize your presence so you show up there too, ahead of competitors still thinking about SEO the old way.
Your reputation is the difference between a searcher calling you and scrolling past. We manage reviews, respond to feedback, and build the presence that makes customers feel confident.
Google Analytics, keyword rankings, local visibility, phone calls. You'll never wonder if it's working, you'll have the data and a direct line to John to talk through what it means.
Gridwork Marketing
Weeks 1–4
We audit your online presence, analyze your competition, and build a roadmap showing exactly where your calls will come from and what's been blocking them.
Every week
We optimize your website, build authority signals, and drive organic discovery so you start seeing real calls within 30 days.
Quarterly, ongoing
Every quarter we review your dashboard together: what's working, what to double down on, where to adjust, so growth compounds instead of plateaus.
Weekly check-in calls. Monthly reports with video walkthroughs. You always know what's happening and why.
The Difference
We're not the biggest agency. We are the most focused.
No dentists, lawyers, or e-commerce brands. Every hour of experience we've built is in home services, which means proven strategies, real competitive intelligence, and zero learning curve on your dime.
At most agencies you sell with one person and work with someone else entirely. Here, John runs the strategy session, John builds your system, and John is on your quarterly calls. No handoffs, no layers.
Your website, your content, your Google Business Profile. It all belongs to you, and if you ever leave you take it with you. That's how it should be.
SEO isn't an overnight fix. Most clients see meaningful movement in rankings and organic traffic within 60–90 days, and by month six the system is running at full strength.
Pricing: For Home Service Contractors
A fully integrated SEO and digital marketing engine built specifically for home service contractors. Every component works together to generate steady, predictable leads and compounding authority.
Home service contractors
$2,000/month
No setup fees. No long-term contracts. You own everything we build.
Grab a Strategy SessionIf you're brand new in business or looking for overnight results, we're probably not the right fit, and we'll tell you that upfront.
We guarantee deployment of the Gridwork Momentum System: every phase, every deliverable, on the schedule we set at kickoff. What we don't guarantee is lead volume, because that depends on your market and on what happens after the phone rings. If a phase doesn't ship, we finish it at our cost. No fine print.
Pricing: B2B & Custom Engagements
The Momentum System was built for contractors, but the same foundational principles apply to B2B companies, professional services firms, and businesses in other industries. B2B SEO needs a different approach: different search behavior, longer decision cycles, higher stakes.
Custom pricing
$3,500/month
Starting at, scoped to your market and goals.
Start with a Strategy SessionEvery custom engagement starts with a session to understand your business and your competitive landscape. From there we build a scoped proposal with clear deliverables.
Let’s Get Started
Your business can generate more leads. Here's how it works.
Tell us about your business, your market, and your goals.
You’ll see exactly where your calls should be coming from and what’s been blocking them.
If it’s not, you’ll still walk away with a clear picture of what to do next.
A hassle-free experience, every time. Every interaction with Gridwork should leave you glad you reached out, whether you work with us or not.
Testimonials
Average Google position moved from 41 to 11, with 52 keywords in the top three, after a rebrand, new site, and weekly content.
Design, build, brand, strategy & weekly content by Gridwork.
Read the case study →Topical authority in post-frame construction, earning traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →FAQ
SEO is how your business shows up in search results when potential customers search for what you offer. Unlike Google Ads, effective SEO builds long-term organic visibility that keeps working after you stop paying for clicks.
Most clients start seeing meaningful movement in local rankings and organic traffic within 60–90 days. The first month is foundation work: technical SEO, site structure, analytics setup, local listings. By month six the system is running at full strength.
Local customers actively searching for your specific services in your specific market. High-intent, nearby, ready to hire. The goal is quality leads that actually book, not traffic that bounces.
The Gridwork Momentum System for home service contractors starts at $2,000/month, and what that buys, phase by phase, is written out in full. Custom B2B and non-home-service engagements start at $3,500/month, scoped to your market and goals. No setup fees, no long-term contracts.
You'll have a Google Analytics dashboard, keyword ranking reports, and monthly check-ins where we walk through exactly what's happening and why. Local visibility, organic traffic, phone calls, lead flow.
If your customers use search engines, and they do, SEO is worth it. What has changed is how you win: authority, local content, and owning your market rather than chasing keyword counts.
Free Resources
SEO takes six months, but not for vague reasons. Here’s exactly what happens in months one, two, three, and beyond, and when to expect calls.
Read the guide →Most contractors think getting more reviews is the answer to ranking higher on Google Maps. This article explains why review recency and consistency matter more than total count, and how to build a steady rhythm that signals to Google your business is active right now.
Read the guide →Here are 6 things you need to know, before you hire an SEO consultant. Learn how to find a strategist skilled at delivering leads and sales, not just traffic.
Read the guide →Reviews
Mike Regina
Global Post Auditing Solutions · 2 years ago
Working with John Ragon was a game-changer for our website. His expertise in SEO resulted in significant traffic increases, and we began receiving calls that were previously non-existent. His approach was professional and effective, making a marked difference in our online presence. Our experience was nothing short of outstanding.
Joshua Zello
1 year ago
Great experience with John and I would highly recommend working with him. It was apparent that he cared about our business and our success, which is hard to find in the SEO world. He took plenty of time to walk us through both basic and advanced techniques to get more noticed and our website has really benefited from his recommendations. 10 out of 10 would recommend that you invest your time and money with John!
Bridgette Shumaker
5 months ago
I've been able to work with John on many website and marketing projects and he is a wealth of knowledge. He stays up to date on current trends, which platforms are working the best for various businesses, and knows how to grow your SEO. He is honest, hardworking, and someone that you would want in your corner as you are trying to grow your business.
Free SEO & Website Review
No obligation, and you keep the findings whether or not we ever work together. Here is exactly what happens after you send this.
Two minutes. Company, website, and the market you want to own.
Your site, your Google Business Profile, your rankings, and what your competitors rank for that you don't.
What is working, what is blocking your calls, and what I would fix first.
Thirty minutes on a call. No pitch deck, no pressure.
If it is a fit, we start. If it is not, you keep the review and the plan.
This comes to me, not a queue. I never take more than 10 clients at a time, so the person reviewing your site is the person who would do the work. You will hear back within one business day.
Prefer to talk first? Book a 30 minute strategy session instead.