Solutions
The Gridwork Momentum System
A complete local SEO engine built exclusively for home service contractors. One system. Predictable leads. No more waiting on referrals.
Most contractors hit a ceiling when they’re relying on referrals to keep the phone ringing. Referrals are great — but they’re not a system. They don’t scale, and they can’t be predicted.
The Momentum System is how we fix that. It’s a structured, integrated local SEO program that builds your visibility on Google, establishes your authority, and generates consistent leads — without depending on who happens to mention your name this week.
Introducing: The Gridwork Momentum System
Every piece of the system works together — your Google Business Profile, your website, your content, your technical foundation, and your presence in AI-generated search results. Nothing is siloed. Everything builds on itself.
$2,000/month | Contractor-exclusive
Gridwork Search Momentum System
What’s Inside the System
Here’s every component included in the Gridwork Momentum System — and why it matters for your business.
1. Local SEO & Google Business Profile Management
Your Google Business Profile is the most powerful free marketing tool available to a local contractor. Most business owners set it up once and forget about it. We treat it like the active marketing asset it is.
- Weekly GBP posting and photo updates
- Category, service, and attribute optimization
- Local citation building and cleanup across directories
- Map pack ranking strategy for your top service keywords
- Review strategy and response support
2. On-Page & Technical SEO
If your website isn’t built on a clean technical foundation, everything else falls flat. We make sure Google can find, crawl, and understand your site — and that it loads fast for potential customers.
- Service page optimization for top-priority keywords
- Location page strategy for your service area
- Technical audits: crawlability, site speed, Core Web Vitals
- Schema markup for local business and services
- Internal linking structure and page hierarchy
3. SEO Content Strategy & Writing
Great content does two things: it shows Google you’re an authority, and it gives homeowners a reason to trust you before they ever pick up the phone. We build content that ranks and converts — not just filler for the sake of posting.
- Monthly SEO blog content targeting buyer-intent keywords
- Pain Point SEO approach — content built around what homeowners are actually searching
- Service-specific landing page copy and optimization
- Content calendar and keyword mapping
4. AI Search Optimization
Search is changing. Google’s AI Overviews, ChatGPT, and similar tools are now answering contractor-related questions — and naming specific businesses. If your name isn’t showing up in those answers, you’re invisible to a growing slice of the market.
- Optimization for Google AI Overviews and featured snippets
- Structured data and entity optimization for AI visibility
- Answer-engine optimization (AEO) for contractor-specific queries
- Monitoring and reporting on AI-driven search visibility
5. Website Foundation (Design, Hosting & Support)
Your website is the hub of every marketing dollar you spend. We build WordPress websites that load fast, look professional, and are designed to convert visitors into calls — not win design awards that homeowners don’t care about.
- Growth-driven WordPress design built for conversions
- Mobile-first design (where 60%+ of contractor searches happen)
- Managed hosting, security, and monthly maintenance
- Ongoing edits and update support included
Don’t have a website yet, or need a full rebuild? We can scope that as a standalone project before you start the Momentum System.
6. Monthly Reporting & Strategy Reviews
You’ll never wonder what we’re doing or whether it’s working. Every month you get a plain-English performance report that shows what moved — rankings, traffic, calls, and what’s next.
- Monthly ranking and traffic reports
- GBP performance insights and call tracking
- Quarterly strategy review and goal alignment
- Direct access to your account team — no account manager runaround
Ads Strategy + Management
Want to Add Paid Ads?
The Momentum System is built on organic search — the kind that keeps working without paying for every click. But if you want to accelerate results or fill your pipeline immediately, we offer two paid advertising add-ons:
Google Local Services Ads
The green ‘Google Guaranteed’ badge puts your business at the top of search results with pay-per-lead pricing. We handle setup, verification, bid management, and lead quality monitoring.
Google Ads Management (PPC)
Traditional pay-per-click campaigns for contractors who want more coverage on competitive keywords. We manage everything: keyword targeting, ad copy, bidding strategy, and conversion tracking.
Testimonials
Results From Gridwork Clients
Who Is The Momentum System Built For?
We work exclusively with home service contractors. Not e-commerce stores. Not lawyers. Not restaurants. Contractors.
The Momentum System is the right fit if:
We keep our client list intentionally small. We’re not a high-volume agency, and we don’t want to be. Every client gets real attention, real strategy, and real results.
Investment
Gridwork Momentum System: $2,000/month
Includes everything listed above. Month-to-month after your initial onboarding period. No surprise fees, no long-term lock-in.
Custom and B2B SEO engagements — including multi-location, commercial, or enterprise contractors — start at $3,500/month and are scoped to your market and goals.
If you need a website built before starting, we’ll scope that as a separate project and give you a clear path to getting started.
Custom Solutions
Custom SEO Packages for Construction, Engineering & Trades
The Momentum System is designed for residential and commercial home service contractors — but we also work with businesses across the broader construction, engineering, and trades space.
If your business doesn’t fit the typical contractor mold, we can build a custom SEO engagement scoped to your market, your services, and your goals. This includes:
- General contractors and custom home builders
- Civil and structural engineering firms
- Specialty trades: concrete, masonry, welding, fencing, and similar
- Commercial subcontractors and B2B service providers in the trades
Custom engagements start at $3,500/month and are built around your specific competitive landscape, service area, and business goals. We’ll tell you upfront what it will take — and whether it makes sense.
Read to Get Started?
Schedule Your SEO Strategy Session
Tired of hype-driven marketing? Let’s focus on what matters: real systems that create steady momentum. Schedule your complimentary Strategy Session to see if your business is a good fit for the Gridwork Momentum System.