Services
A complete local SEO engine built exclusively for home service contractors. Every service below is a component of it. None of them is sold on its own, because none of them works on its own.
Why There Is No Menu
Most contractors have already bought marketing one piece at a time. That is usually why they are calling.
A website from one company. Someone else posting to Google Business Profile. A content writer for a while, until it did not seem to be doing anything. Each piece was sold as if it could work by itself, and each one quietly needed the others to be there.
Referrals are the same problem in a friendlier form. They are wonderful and they are not a system. They do not scale and they cannot be predicted.
So Gridwork sells one engagement. The components below run in a deliberate order, each one making the next worth doing, and the results compound instead of resetting every time a vendor changes. That engagement,end to end and phase by phase, is written out in full.
Content published before the foundation is fixed ranks for nothing. Doing the right work in the wrong sequence is the most expensive mistake in local SEO.
Never more than 10 contractors at a time. Nothing gets handed between a web team, an SEO team, and a content team who never speak, and nothing gets handed to a junior.
The site, the content, the profiles, the data. Month to month, no contracts. If you leave, the asset leaves with you.
Five components, one engagement, run in this order. Each card says what the piece does, and what it does not do without the others.
Foundation
Your website is the hub every other marketing dollar runs through. Fast, mobile-first, and built to turn a search into a phone call rather than to win a design award homeowners will never notice.
On its own: A new site on its own is a brochure. Nothing sends traffic to it, so the only people who see it are the ones you already told about you.
Website Design →Foundation
The most powerful free marketing asset a contractor has, treated like an active one: weekly posts and photos, category and service optimization, citation cleanup, map pack strategy, and review response.
On its own: Map pack rankings put you in the running for the searches you already show up for. They do not create demand for the higher-margin work nobody knows you do.
Local SEO →Foundation
Service page optimization, location page strategy, crawlability, site speed, Core Web Vitals, local business schema, and an internal link structure Google can actually follow.
On its own: Technical work makes a site rankable, not ranked. Clean up a site with nothing to say and you have a fast website that still has nothing to say.
Organic SEO →Content Engine
Monthly content built around what homeowners actually search before they buy, mapped to a keyword plan instead of posted for the sake of posting. Written to rank and to earn trust before the call.
On its own: Publishing into a site with a broken foundation is the most common way contractors waste a year. The articles rank for nothing and convert nobody.
Content Marketing →Authority
AI Overviews and ChatGPT now name specific contractors. Structured data, entity optimization, and answer-shaped content are what get you named instead of skipped.
On its own: AI tools cite sources that already look authoritative. There is no shortcut that skips the four components above and lands you in the answer.
AI Search Optimization →Every month
A plain-English report on what moved: rankings, traffic, calls, and what is next. Quarterly strategy reviews. Direct access to me, not an account manager.
Why it is not an add-on: if you cannot see which component is working, you cannot tell a slow month from a wasted one.
Optional Accelerators
The system is built on organic search, the kind that keeps working after you stop paying for it. Ads can fill the pipeline while that compounds. They are add-ons to the engagement, never a replacement for it.
The green Google Guaranteed badge, above the map pack, priced per lead rather than per click. Setup, verification, bid management, and lead quality disputes handled.
Google LSA →Search campaigns on the competitive terms organic has not reached yet. Keyword targeting, ad copy, bidding, negative keyword cleanup, and conversion tracking tied to booked jobs.
PPC Management →Turn the spend off and paid stops the same week. That is fine as a bridge and expensive as a permanent plan, which is why it is listed last.
Who It Is Built For
Not e-commerce. Not restaurants. Not lawyers. The client list stays deliberately small, and a bad fit gets told on the call rather than six weeks in.
Broader construction, engineering and specialty trade firms are worked with too, scoped as a custom engagement rather than forced into the standard program.
Reviews
Bridgette Shumaker
5 months ago
I've been able to work with John on many website and marketing projects and he is a wealth of knowledge. He stays up to date on current trends, which platforms are working the best for various businesses, and knows how to grow your SEO. He is honest, hardworking, and someone that you would want in your corner as you are trying to grow your business.
Mike Regina
Global Post Auditing Solutions · 2 years ago
Working with John Ragon was a game-changer for our website. His expertise in SEO resulted in significant traffic increases, and we began receiving calls that were previously non-existent. His approach was professional and effective, making a marked difference in our online presence. Our experience was nothing short of outstanding.
Ana Nixon
3 years ago
John is such a pleasure to work with! His response time is impeccable. He's been immensely helpful with our projects, often going the extra mile to ensure information passed on to us is clear and easily understood.
Joshua Zello
1 year ago
Great experience with John and I would highly recommend working with him. It was apparent that he cared about our business and our success, which is hard to find in the SEO world. He took plenty of time to walk us through both basic and advanced techniques to get more noticed and our website has really benefited from his recommendations. 10 out of 10 would recommend that you invest your time and money with John!
The Gridwork Momentum System
Every component on this page maps to a phase below. Foundation first, then the content engine, then authority. Most agencies plateau around month six. The chart is what it looks like when the work underneath keeps compounding instead.
Results
Built topical authority in post-frame construction and earned organic traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →A review generation system plus local SEO took a summer camp from invisible to dominant in local search.
Content & SEO by Gridwork. Site designed and built by Openbox9.
Read the case study →Started with no digital presence under a previous brand name. A full rebrand, new site, and weekly content moved average Google position from 41 to 11, with 52 keywords in the top three.
Design, build, brand, strategy & weekly content by Gridwork.
Read the case study →Pricing
Most agencies sell three tiers so the middle one looks reasonable. There's one here.
$2,000/month
Month to month · Cancel anytime
For contractors and engineering firms with complex needs, multi-location operations, competitive markets, commercial work, or a business that needs web design and SEO built together from scratch.
Every custom engagement starts with a full strategy conversation. We scope the work to match your market, your growth targets, and where you are today.