Commercial buyers don't search the way homeowners do, which changes what to weight. The sequence itself is the same one in our guide to SEO for contractors.
Our Construction SEO Services
Construction SEO
An effective search engine optimization (SEO) strategy will build your brand and help you reach new clients. You can start using your website as a marketing tool that finally starts getting you more phone calls via Google. One reason SEO is so effective for local contractors is because it helps you reach people who are already searching for a construction company. They have a specific problem and need an urgent solution (your contractor services).
Most local companies use a spray-and-pray approach to digital marketing, but they’re wasting money every time. SEO puts your construction business in front of people who are already searching for terms like “general contractor” or “best residential construction company” in your city.
Gridwork Marketing can deliver those homeowners to your site, and build a simple pipeline that converts qualified leads into loyal customers.
Our holistic approach to SEO focuses on 5 key pillars:
- Technical SEO
- Content & User Experience
- On-Site Optimization
- Off-Site SEO
- Local SEO
Content Marketing for Construction Companies
If you’re serious about growing your construction business, then you need to find a way to stand out from your competitors. Our favorite approach is to build engaging SEO content that highlights your unique expertise. Our Gridwork team will help you educate customers and partners in the construction community with high-quality articles that build trust, forever.
You can earn trust and show your building experience in a way that brings in more leads. And you don’t even have to resort to sleezy sales tactics.
Website Design for Construction Companies
A website poorly designed or difficult to use can be a major impediment to marketing your services to prospective customers. Gridwork builds stunning, optimized construction websites designed to bring in leads and convert them into buyers. By using WordPress, your in-house team will have full access to edit the backend of your site, quickly and effortlessly.
We will build a website that spotlights your goods, exhibits your offerings, and presents your business as a market leader. With our SEO inquiry and competitive assessment, we can also discover aspects to focus on that didn’t obtain enough interest on your preceding site.
More Marketing Services for Construction Companies
Google Business Profile Management
Our team can help your company use Google Business Profile to track customer actions, search engine rankings, and turn more homeowners into happy customers.
Google Ads & PPC
Sometimes, when you’re just starting or launching into a new service area, paid ads can be the jumpstart your construction firm needs. We’ll use our personalized Google Ads strategy to help you get the most bang for your buck out of that hard-earned advertising budget.
Website Hosting & Maintenance
We provide the high-quality WordPress hosting and technical maintenance for our contractor clients. If you’re sick of dealing with daily backups, random site glitches, or updating photos, we’ve got your back.
Why SEO for Construction Companies?
1. SEO connects you with clients who are looking for what you offer.
When your business is found via organic search on Google, you’re top-of-mind for someone who is actually ready to pay for your services. They’ve started the conversation and you’ll be meeting them on their own turf.
2. SEO builds trust in your local area.
Businesses and services landings on the first page of Google search results establish credibility and trust from the beginning. You’re more likely to get inquiries and sales from new clients that best fit your offering.
3. SEO gives you data to track so you can adjust your marketing effectively.
We’ll use Google Analytics, Ahrefs, Google Search Console, and other top-notch marketing tools to make sure your marketing strategy is no longer based on guesswork. When done right, search optimization is focused on using hard data to find out what moves the needle forward to get more leads for your business, so your marketing investment goes as far as possible.
4. SEO brings in long-term ROI.
Social media ads get quick clicks and website visitors, but are they really getting you the new customer inquiries you’re looking for? Investing in search engine optimization turns your website into a marketing asset that will carry your business forward to a new level of long-term growth.
