Construction SEO Services

There is no standard for how long it takes for your SEO campaign to perform. That will depend on the current health and reputation of your website (and company). Your construction marketing growth plan should be a long-term strategy. Most of our clients start seeing results after investing in their online presence in the first 2-3 months. Our digital marketing services don’t require a long-term contract. However, we always recommend local services focus on committing to a 6-month SEO investment first. We’ll provide monthly reports on what’s working and that helps us guide your SEO efforts for the upcoming period.

Here are some key benefits of working with a specialized Construction SEO agency like Gridwork Marketing: Greater transparency: Small agencies are often more transparent about their SEO process and their fees. Clear and honest reporting helps local construction companies make informed decisions about their SEO strategy. Better communication: Small agencies are often better able to communicate with their clients. You will be well informed about our SEO progress and that any questions or concerns are addressed promptly. More flexibility: Small agencies are often more flexible than freelancers. SEO freelancers can be very skilled, but only offer a limited breadth of services. If you’re considering hiring a Construction SEO specialist, we recommend you reach out to both SEO agencies and freelancers to compare their services. Apply for your Free Construction SEO Strategy Call here.

Many people don’t have any hands-on experience with construction, but they’ve heard a lot of buzzwords and watched more than a few HGTV shows. You’ve got the right tools and training (and certifications) that enable you to quickly and effectively solve their problems. The simple truth is that most of the calls you get are from people completely confused about what they want. They are already searching Google for specific terms, but don’t have a clue what they really need. The construction industry is ripe with a wide range of SEO content opportunities. We’re ready to build extensive content to meet the search intent of your target audience.

Most definitely! Local contractors focus on a specific service area, so you’ll need to include a local marketing strategy. Our Local SEO process enables contractors to target homeowners and commercial building managers in your coverage area. Every local service business should build pages for individual cities or regions in your service area. Or, you can also create SEO content designed to reach a key industry you’d like to work with, such as general contractors or restaurants. Google Maps, Apple Business, and Facebook Business will each serve a role in your local strategy. Good collaboration is crucial to every successful construction SEO project. So, we’ll discuss the particular strategy we recommend for your company in detail. Apply for your complimentary SEO Strategy Session to learn more. In the meantime, you should start right here: Google Business Profile setup guide Apple Business optimization guide

If you’re a local service business of any type, especially in construction, then you don’t have time to write articles to help every homeowner. The simple truth is that you won’t beat our Home Depot or the Magnolia TV website on common topics anyway. The best content marketing approach for your construction business is to focus on the specific pain points of your ideal clients. Spend time brainstorming the very last questions your clients have asked, before choosing you as their builder. That will give you a great head start on those key bottom-of-funnel keywords that attract new clients. Our SEO team will do thorough SEO keyword research for your geographic area, but we’ll also help you gather topic ideas from: Customer questions Common pain points in your service area Bottom-of-the-funnel keywords for people ready to hire a local builder already (pricing, definitions, how to find the best construction company, etc.)