Pretty or profitable? A contractor site has to be both, and most are neither. Yours gets built to rank and convert from the first line of code.
The Bar
A great contractor website does three things.
By potential customers searching for your services in your area.
With clear messaging and proof of your expertise.
Visitors into phone calls, form fills, and booked jobs.
Most contractor websites fail at all three.
They're not optimized for local search, so results bury them on page three. The messaging is vague, so visitors bounce before reaching your contact page. And there's no clear path to getting in touch.
We fix that. Search visibility, user experience, and lead generation are baked into every page.
The Process
Your service offerings, your target audience, your local market, and what sets you apart from every other contractor in town. This isn't a cookie-cutter process.
Clean, logical architecture that helps search engines understand what you do and where you do it. Every web page is built to rank, not just exist.
Not like every other home services company on the internet. Copy that reflects your mission, vision, and brand identity in your local community. No fluff, no corporate jargon.
Designed with conversion in mind, because first impressions matter and every design element serves a purpose.
Reliable platforms, clean code, optimized images, and high-quality hosting. Your site will load in under three seconds.
Features
The elements that actually drive results.
Every page is optimized to help your local business show up in local search. We integrate your Google Business Profile, target your service areas, and structure your site so search engines know exactly where you work.
Strategic placement of contact forms, phone numbers, and email addresses throughout your site, especially on high-traffic pages, so potential customers can reach you the moment they decide to.
Dedicated pages for each of your core services that answer questions, build credibility, and turn a search into an enquiry.
More than half of your visitors are on mobile devices. We build responsive designs that look great and function perfectly on phones, tablets, and desktops.
Customer testimonials, case studies, certifications, and clear contact information create confidence and help new customers feel comfortable choosing you.
Cohesive color scheme, clean design elements, and consistent messaging that reflects your professionalism and sets you apart from competitors.
After Launch
Launching your website is just the beginning.
A website isn't a one-and-done project. It's a living asset that needs regular updates, security monitoring, and technical maintenance to stay fast, secure, and effective. You focus on running your business. We keep your website running smoothly.
Home Service SEO Strategy & Execution
For home service pros who are done depending on referrals and ready for a steady flow of calls they can count on. Predictable lead flow, trackable ROI, no more waiting by the phone hoping it rings.
Your website becomes a 24/7 sales tool: fast, mobile-friendly, and designed to turn visitors into callers or service requests.
Your Google Business Profile, reviews, citations, and local listings dialed in so you dominate your service area in organic search and Maps.
Learn more →Blog posts, service pages, and guides optimized for the search terms homeowners actually use, establishing you as the local expert.
Learn more →You'll always know where your leads are coming from, what's working, and what's next.
We handle verification, optimize your profile, and manage your ad campaigns to keep generating qualified leads.
Learn more →Full-Service Digital Marketing
A great website is step one. Consistent, high-quality traffic is step two. We don't build you a website and disappear. The SEO program turns it into an always-on lead generation engine, and that is the core of how you grow predictably rather than relying solely on referrals.
Gridwork Marketing / John Ragon
Your website isn't a vanity project. It's a tool to generate revenue. We prioritize results over aesthetics and conversions over creativity for creativity's sake.
We work exclusively with home service businesses. We understand idle crews, inconsistent lead flow, and the pressure to keep your calendar full. We're not generalists trying to figure out your industry.
Based in Asheville, NC and deeply connected to our community, working with contractors across the country with the same strategy, service, and execution.
Full access to your tracking dashboards, performance data, and site analytics. We educate, not gatekeep.
The Foundation
This isn't just a website design project. It's the launching point for every other online marketing effort you'll ever make. Your SEO foundation. Your conversion hub. Your always-on sales tool.
Done right, it eliminates the feast-or-famine cycle, fills your calendar with qualified leads, and builds momentum that compounds.
Recent builds
Design and build by Gridwork. Sites where Gridwork did SEO only are not listed here.
Testimonials
Started with no digital presence under a previous brand name. A full rebrand, new site, and weekly content moved average Google position from 41 to 11, with 52 keywords in the top three.
Design, build, brand, strategy & weekly content by Gridwork.
Read the case study →Built topical authority in post-frame construction and earned organic traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →Free Resources
What are your primary goals heading into this new website project? Are they SMART (specific, measurable, relevant, and time-based)?
Read the guide →This week, I’m going to show you how to make sure you don’t lose all your SEO momentum when updating your website.
Read the guide →Your website is live. It looks good. You've got your logo, your phone number, a list of services, maybe a few photos of your best work.
Read the guide →Reviews
Luke Ritter
2 years ago
John is excellent at what he does, he helped me with two of my businesses. Great design work which gave me a nice professional presence. Highly recommend!
Jon Johns
Macaw Plumbing & Tankless · 6 months ago
Working with John has been a great experience. He is very detailed when it came to building each page of our website. He is currently working on our local SEO. He also does all the market research for your area like in Asheville or your exact market. He makes it easy and you feel like a part of the team.
Ana Nixon
3 years ago
John is such a pleasure to work with! His response time is impeccable. He's been immensely helpful with our projects, often going the extra mile to ensure information passed on to us is clear and easily understood.
Free SEO & Website Review
Plenty of contractors are told they need a new site when they need three fixes to the one they have. No obligation, and you keep the findings either way.
Two minutes. Company, current site if you have one, and what is not working.
I look at your current site, your Google Business Profile, and what your competitors rank for that you don't. Real work, not an automated score.
Whether your site needs a rebuild or just fixing, and what I would do first if it were my business.
Thirty minutes on a call. No pitch deck, no pressure.
If it is a fit, we scope it. If it is not, you keep the review and the plan.
This comes to me, not a queue. I never take more than 10 clients at a time, so the person reviewing your site is the person who would do the work. You will hear back within one business day.
Prefer to talk first? Book a 30 minute strategy session instead.