Greiner Buildings
+400 monthly organic visits from strategic blog content
Built topical authority in post-frame construction and earned organic traffic that compounds without ad spend.
SEO & content by Gridwork.
Read the case study →Industries
Industries We Serve
Every trade searches differently. A homeowner with no heat and a homeowner planning a remodel are not the same customer, and they do not find you the same way. The system underneath is identical. What it points at is not.
Who This Is For
Gridwork works with home service contractors and the trades that build around them. Not restaurants, not ecommerce, not whoever shows up with a budget.
That focus is the whole advantage. I already know how your customers search, which of your services actually carry margin, and which keywords look valuable in a tool but never turn into a booked job.
Built on search data
Every plan starts with what your customers type into Google in your market, pulled from real volume. Not a guess about what sounds good.
Built for the phone to ring
Rankings are the scoreboard, not the goal. Pages are written to turn a search into a call you actually want to take.
Built by one person
Never more than 10 contractors at a time. The person who audits your site is the person who writes the content and answers your email. There is no junior to hand you off to.
Home Services
Inside the house, and usually urgent. A system fails, the homeowner searches, and they call the first two companies that look credible enough to let through the door. Being findable inside that ten minute window is most of the job.
HVAC
Nobody shops around at 5pm in August. Showing up in the map pack and the top organic results is what decides whether the call that was already ready to book comes to you.
SEO for HVAC →Plumbing
Emergency calls are decided in the map pack in seconds. Repipes, tankless conversions and water treatment are decided over weeks, pay far more, and almost nobody is competing for them.
SEO for Plumbers →Electricians
Panel upgrades and rewires are worth many times a service call. The content targets the high margin residential work you want instead of filling the schedule with quick fixes.
SEO for Electricians →Roofing Contractors
A roofing lead is worth thousands, so every competitor in your county is bidding on it. Organic and local search are where you compete for that same homeowner without paying per click.
SEO for Roofing Companies →Pest Control
The only trade here that sells a subscription. A quarterly plan or a termite bond is worth years, not a visit, which changes what a lead is worth and what a click should cost.
Pest Control SEO and Marketing →Garage Door Companies
A broken spring today and a new door quote next month are two different searches from two different customers. Both are worth owning across your service area.
Talk through your market →Flooring Companies
Homeowners compare flooring for weeks before anyone picks up the phone. Showing up early in that research is how you land on the shortlist before the estimate.
Talk through your market →Exterior & Property
Seasonal, crowded, and heavy on trust. These are jobs a homeowner can put off for another year, so the work is staying visible through the slow months and looking like the safe choice when they finally decide.
Landscaping
Design build projects and maintenance contracts come from completely different searches. Separating them keeps the high value work from getting buried under mow and blow traffic.
Landscaping SEO →Tree Services / Arborists
Removals are high stakes and high dollar, and homeowners know it. Credentials, reviews, and local visibility are what earn the call instead of the guy with a truck and a chainsaw.
Talk through your market →Pressure Washing Companies
The season is short and the low bidders are loud. Steady search visibility is what keeps the schedule full through the stretch when the phone would normally go quiet.
Pressure Washing SEO →Fence Companies
Homeowners search the material and the reason, not the trade. Vinyl privacy, aluminum pool, chain link for the dog, a site built around that grid beats one more page about fence installation.
SEO for Fence Companies →Painting Companies
Interior, exterior, cabinets, and commercial are four different customers searching four different ways. One page trying to serve all of them ranks for none of them.
Talk through your market →Building & Site Work
Longer sales cycles, larger contracts, and a buyer who researches for months before they call anyone. The work here is authority: being the company that already answered their questions by the time they are ready to talk.
Construction
General contractors get found on reputation, then vetted online. The site has to hold up to a homeowner or a project manager who is checking whether you are worth a bid request.
Construction SEO →Remodeling
Nobody books a sixty thousand dollar kitchen the day they think of it. Answering the cost and scope questions during those months of research is how you end up on the shortlist.
Remodeling SEO →Demolition Contractors
Demo work gets vetted on equipment, licensing, and whether the site looks like a real operation. That vetting happens online, before anyone calls for a quote.
Talk through your market →Engineering Firms
Engineering clients research thoroughly and buy slowly. Positioning the firm as the trusted local expert is what pulls in better projects rather than more of them.
Talk through your market →Don’t see your trade?
The list above is where I have done the most work, not a fence. If you sell a considered service to homeowners or builders in a defined service area, the system fits. If it does not fit, I will tell you on the call instead of six weeks in.
The Gridwork Momentum System
One system. Every trade on this page.
What changes between an HVAC company and an engineering firm is the keywords, the seasonality, and how long the buyer takes to decide. The order of the work does not change.
Results
Real outcomes, not traffic screenshots.
Snowbird Outfitters
From 21 to 142 Google reviews in 8 months
A review generation system plus local SEO took a summer camp from invisible to dominant in local search.
Content & SEO by Gridwork. Site designed and built by Openbox9.
Read the case study →Creek Engineering
From page four to page one, 95 first-page rankings across 8 counties
Started with no digital presence under a previous brand name. A full rebrand, new site, and weekly content moved average Google position from 41 to 11, with 52 keywords in the top three.
Design, build, brand, strategy & weekly content by Gridwork.
Read the case study →Pricing
One plan. No contracts. You own everything.
Most agencies sell three tiers so the middle one looks reasonable. There's one here.
$2,000/month
Month to month · Cancel anytime
- The full Momentum System, foundation, content, authority
- You work directly with me, not an account manager
- Everything built is yours, including if we stop
- The 180-day Gridwork Guarantee
For contractors and engineering firms with complex needs, multi-location operations, competitive markets, commercial work, or a business that needs web design and SEO built together from scratch.
- Everything in the Gridwork Momentum System
- Multi-location SEO infrastructure
- Web design and development alongside SEO
- Heavy content production for competitive markets
- Expanded link building and authority campaigns
- More dedicated time and faster execution
Every custom engagement starts with a full strategy conversation. We scope the work to match your market, your growth targets, and where you are today.
Free Resources
Guides worth reading before you hire anyone.
Written for contractors, not marketers. No email required.
The Referral Trap: Why Word of Mouth Stops Working for Growing Contractors
Referrals got you here. But they won't get you further. Here's why word-of-mouth stops working for growing contractors, and what to do about it.
Read the guide →
Why SEO Takes 6 Months (And What You Should Expect in Months 1–3)
SEO takes six months, but not for vague reasons. Here’s exactly what happens in months one, two, three, and beyond, and when to expect calls.
Read the guide →
Why Angi and Thumbtack Are More Expensive Than They Look
This is not an argument that Angi and Thumbtack are always a waste of money. For the right contractor in the right situation, they can produce real business.
Read the guide →Reviews
Contractors I've done this for.
17 Google reviews
Jon Johns
Macaw Plumbing & Tankless · 6 months ago
Working with John has been a great experience. He is very detailed when it came to building each page of our website. He is currently working on our local SEO. He also does all the market research for your area like in Asheville or your exact market. He makes it easy and you feel like a part of the team.
Ethan Anderson
Big Imprint (Greiner Buildings) · Client
John has been writing SEO-optimized blog posts for us, which have become some of the highest-performing pages on the website. The level of research and effort that John puts into his work is impressive. He is one of those rare people who actually makes my job a lot easier because he’s so good at his!
Mike Regina
Global Post Auditing Solutions · 2 years ago
Working with John Ragon was a game-changer for our website. His expertise in SEO resulted in significant traffic increases, and we began receiving calls that were previously non-existent. His approach was professional and effective, making a marked difference in our online presence. Our experience was nothing short of outstanding.
Bridgette Shumaker
5 months ago
I've been able to work with John on many website and marketing projects and he is a wealth of knowledge. He stays up to date on current trends, which platforms are working the best for various businesses, and knows how to grow your SEO. He is honest, hardworking, and someone that you would want in your corner as you are trying to grow your business.
Free SEO & Website Review
Find out what your site is actually costing you.
No obligation, and you keep the findings whether or not we ever work together. Here is exactly what happens after you send this.
- 01
You fill out the form
Two minutes. Company, website, and what you are trying to fix.
- 02
I do the actual research
Your site, your Google Business Profile, and what your competitors rank for that you do not. Real work, not an automated PDF from a tool.
- 03
You get the review back
What is working, what is capping your visibility, and what I would fix first if it were my business.
- 04
We walk through it together
Thirty minutes on a call. No pitch deck, no pressure, and no three tier proposal at the end.
- 05
You decide
If it is a fit, we start. If it is not, you keep the review and the plan and go run it yourself.
Request your review
This comes to me, not a queue. I never take more than 10 clients at a time, so the person reviewing your site is the person who would do the work. You will hear back within one business day.
Prefer to talk first? Book a 30 minute strategy session instead.