Children playing on a cut lawn behind a house, planted beds and a covered patio beyond

Industries

Get More Phone Calls With Our Landscaping SEO Strategy

If you want to generate leads and find more local landscaping customers, then you need a content-driven SEO marketing strategy.

Proof

What this looks like when the work compounds.

41 → 11

Average Google position over 16 months, Creek Engineering

36

Keywords ranking at number one for a single client

+72%

Clicks in 28 days against the 28 before, AshevillePros.com

Neither of those is an electrical contractor. We do not have an electrician case study yet and will not dress one up — what carries over is the method, not the keyword set.

See the results

The map pack

Three names get the call.

Most people never scroll past them. Which three is not luck, and it is not the biggest company — it is whoever has done this work.

landscaping company near meRidgeline Landscape4.9(204)Open now · 2.4 mi · Patios and retaining wallsTwo Rivers Lawn & Landscape4.5 (52) · 4.8 miApex Grounds Co.4.0 (12) · 7.1 miReviews youasked forA profile thatmatches the searchA page for thetown they typed

Landscaping SEO Services that Deliver Your Best Customers

Landscaping SEO Setup & Monthly SEO

An effective search engine optimization (SEO) strategy will build your brand and help you reach new clients. You can start using your website as a marketing tool that finally starts getting you more phone calls via Google. One reason SEO is so effective for landscaping companies is because it helps you reach people who are already searching for a landscape service nearby. They have a specific problem and need an urgent solution (your lawncare services).

Most local companies use a spray-and-pray approach to digital marketing, but they’re wasting money every time. Landscaping SEO puts your small business in front of people who are already searching for terms like “best landscaper near me” or “commercial lawncare” in your city.

Gridwork can deliver those homeowners to your site, and build a simple pipeline that converts qualified leads into loyal customers.

Our holistic approach to SEO focuses on 5 key pillars:

  • Technical SEO
  • Content & User Experience
  • On-Site Optimization
  • Off-Site SEO
  • Local SEO

Content Marketing for Landscape Companies

If you’re serious about growing your landscape business, then you need to find a way to stand out from your competitors. Our favorite approach is to build engaging SEO content that highlights your unique expertise. Our Gridwork Marketing team will help you educate customers and partners in the landscapers community with high-quality articles that build trust, forever.

You can earn trust and show your decades of lawncare experience in a way that brings in more leads. And you don’t even have to resort to sleezy sales tactics.

TOPIC CLUSTER Pillar Service Page the page that wins the job Cost guide Comparison How it works Common issues Maintenance Service area article article article article article local page
Supporting pages link up to the one page you actually sell from.

Website Design for Landscape Companies

A website poorly designed or difficult to use can be a major impediment to marketing your services to prospective customers. Gridwork Marketing builds stunning, optimized landscaping websites designed to bring in leads and convert them into buyers. By using WordPress, your in-house team will have full access to edit the backend of your site, quickly and effortlessly.

We will build a website that spotlights your goods, exhibits your offerings, and presents your business as a market leader. With our SEO inquiry and competitive assessment, we can also discover aspects to focus on that didn’t obtain enough interest on your preceding site.

More Marketing Services for Landscapers

Google Business Profile Management

Our team can help your company use Google Business Profile to track customer actions, search engine rankings, and turn more homeowners into happy customers.

Google Ads & PPC

Sometimes, when you’re just starting or launching into a new service area, paid ads can be the jumpstart your landscape business needs. We’ll use our personalized Google Ads strategy to help you get the most bang for your buck out of that hard-earned advertising budget.

Website Hosting & Maintenance

We provide high-quality WordPress hosting and technical maintenance for our contractor clients. Sick of dealing with daily backups, random site glitches, and updating photos? We’ve got your back.

Why Invest in SEO for Your Landscaping Company?

1. SEO connects you with clients who are looking for what you offer.

When your business is found via organic search on Google, you’re top-of-mind for someone who is actually ready to pay for your services. They’ve started the conversation and you’ll be meeting them on their own turf.

2. SEO builds trust in your local area.

Businesses and services listed on the first page of Google earn credibility and trust from the beginning. You’re more likely to get inquiries and sales from new clients that best fit your services. 

3. SEO gives you data to track so you can adjust your marketing effectively.

We’ll use Google Analytics, Ahrefs, Google Search Console, and other leading digital marketing tools to make sure your strategy is never based on guesswork. Our Local SEO process focuses on hard data to discover what moves the needle forward for your business, so your marketing investment goes as far as possible.

4. SEO brings in long-term ROI.

Paid ads get quick clicks and website visitors, but are they really getting you the new customer inquiries you’re looking for? Investing in search engine optimization turns your website into a marketing asset that builds stronger ROI momentum over time. SEO becomes more valuable because it will carry your business forward to a new level of long-term growth, without dropping $1,000/month just to keep your PPC ads running.

Frequently Asked Questions (FAQs)

When will I start seeing results?

There is no standard for how long it takes for your SEO campaign to perform. That will depend on the current health and reputation of your website (and company). Your landscaping growth plan should be a long-term strategy. Most of our clients start seeing results after investing in their online presence in the first 2-3 months. Our digital marketing services don’t require a long-term contract. However, we always recommend local services focus on committing to a 6-month SEO investment first. We’ll provide monthly reports on what’s working and that helps us guide your SEO efforts for the upcoming period.

Why work with an SEO agency?

Here are some key benefits of working with a specialized Landscaping SEO agency like Gridwork Marketing: Greater transparency: Small agencies are often more transparent about their SEO process and their fees. Clear and honest reporting helps local landscapers make informed decisions about their SEO strategy. Better communication: Small agencies are often better able to communicate with their clients. You will be well informed about our SEO progress and that any questions or concerns are addressed promptly. More flexibility: Small agencies are often more flexible than freelancers. SEO freelancers can be very skilled, but only offer a limited breadth of services. Apply for your Free Landscaping SEO Strategy Call here.

How is SEO for landscaping companies different from other industries?

The simple truth is that most of the calls you get are from people completely confused about what they want. They are already searching Google for specific terms, but don’t have a clue what they really need. The landscaping industry is full of SEO content opportunities. We’re ready to build extensive content to meet the search intent of your target audience.

Can you do Local SEO for landscaping companies?

Most definitely! Local landscapers focus on a specific service area, so you’ll need to include a local marketing strategy. Our Local SEO process enables businesses to target homeowners and commercial building managers in your coverage area. Every local service business should build pages for individual cities or regions in your service area. Or, you can also create Landscaping SEO content designed to reach a key industry you’d like to work with, such as general contractors, banks, hotels, or restaurants. Google Maps, Apple Business, and Facebook Business will each serve a role in your local strategy. Good collaboration is crucial to every successful landscaping SEO project. So, we’ll discuss the particular strategy we recommend for your company in detail. Apply for your complimentary SEO Roadmap Call to learn more. In the meantime, you should start right here: Google Business Profile setup guide Apple Business optimization guide

How do you choose content topics for landscape companies?

The best content marketing approach for your landscape business is to focus on the specific pain points of your ideal clients. Spend time brainstorming the very last questions your clients have asked, before choosing you as their builder. That will give you a great head start on those key bottom-of-funnel keywords that attract new clients. Our SEO team will do thorough SEO keyword research for your geographic area, but we’ll also help you gather topic ideas from: Customer questions Common pain points in your service area Bottom-of-the-funnel keywords for people ready to hire a local builder already (pricing, definitions, how to find the best landscape company, etc.)

Is this you?

The contractors this is built for.

Maintenance pays the bills, design pays for growth

Recurring mows keep the crew busy. The patio, the retaining wall and the full install are where the year is actually made.

Your season is short and everyone starts it at once

March through June decides the year, and every company in the county is bidding for the same weeks.

You are known in one neighborhood, invisible in the next

The reputation is real and it stops at a boundary nobody drew on purpose.

You are tired of being asked to mow

The calls you get do not match the work you want. That is a search problem before it is a sales problem.

How it runs

What the first ninety days look like.

01

Audit and market read

Your site, your Google Business Profile, and what your competitors rank for that you do not. You keep the findings whether or not we work together.

02

Foundation

Technical fixes, profile work, citations and tracking. The unglamorous half, and the reason the rest compounds instead of stalling.

03

Content engine

Service pages, town pages and the articles that answer what homeowners actually type before they call.

04

Authority and review

Local links, reviews asked for on purpose, and a monthly read on what moved — calls booked, not impressions.

Reviews

What it is like on the other side of it.

5.017 Google reviews

Caroline Smith

6 months ago

John is super professional and knowledgeable at marketing. You won’t find a better, customer service oriented marketing manager for your business in Asheville. Thanks Gridwork Marketing!

Tanya McSween

3 years ago

John took the pressure off working on our website’s SEO ourselves. He provided tons of data and research on how to help our site work better and reach where we want to reach.

Luke Ritter

2 years ago

John is excellent at what he does, he helped me with two of my businesses. Great design work which gave me a nice professional presence. Highly recommend!

The Gridwork Momentum System

Every service sits inside one system.

Rankings are a byproduct of doing the work in order. This is where this service fits, and why the timeline looks the way it does.

GridworkMost agenciesQUALIFIED INBOUND LEADSMonth 1Month 3Month 6Month 12PHASE 1FoundationTechnical SEO, GBP, trackingPHASE 2Content EngineService, location & article pagesPHASE 3AuthorityLocal links, reviews, citations

Results

Real outcomes, not traffic screenshots.

Greiner Buildings

+400 monthly organic visits from strategic blog content

Built topical authority in post-frame construction and earned organic traffic that compounds without ad spend.

SEO & content by Gridwork.

Read the case study →

Snowbird Outfitters

From 21 to 142 Google reviews in 8 months

A review generation system plus local SEO took a summer camp from invisible to dominant in local search.

Content & SEO by Gridwork. Site designed and built by Openbox9.

Read the case study →

Creek Engineering

From page four to page one, 95 first-page rankings across 8 counties

Started with no digital presence under a previous brand name. A full rebrand, new site, and weekly content moved average Google position from 41 to 11, with 52 keywords in the top three.

Design, build, brand, strategy & weekly content by Gridwork.

Read the case study →

Pricing

One plan. No contracts. You own everything.

Most agencies sell three tiers so the middle one looks reasonable. There's one here.

$2,000/month

Month to month · Cancel anytime

  • The full Momentum System, foundation, content, authority
  • You work directly with me, not an account manager
  • Everything built is yours, including if we stop
  • The 180-day Gridwork Guarantee
Grab a Strategy Session

Custom Engagement

$3,500+ /month

Starting at · Scoped per engagement

Get Started

For contractors and engineering firms with complex needs, multi-location operations, competitive markets, commercial work, or a business that needs web design and SEO built together from scratch.

  • Everything in the Gridwork Momentum System
  • Multi-location SEO infrastructure
  • Web design and development alongside SEO
  • Heavy content production for competitive markets
  • Expanded link building and authority campaigns
  • More dedicated time and faster execution

Every custom engagement starts with a full strategy conversation. We scope the work to match your market, your growth targets, and where you are today.