Founder & Owner
Meet John Ragon
John doesn’t want to impress you with jargon. He wants to show you exactly where your business is getting lost online and lay out a clear path to fix it. Spend twenty minutes with him and you’ll walk away understanding your digital presence better than you have in years — and with a real sense of what to do next.
Founder & SEO Strategist
17+ Years of Experience
John spent nearly two decades leading the marketing team at Snowbird Wilderness Outfitters, a Gospel-driven high adventure camp and ministry in the mountains of Western North Carolina. That work sharpened his instinct for content strategy, written communication, and building digital presence for organizations that had been around for years but weren’t getting found for any of it.
He launched Gridwork Marketing in 2025 after years of freelance work with contractors, builders, and landscapers on the side. The pattern he kept seeing — great businesses, great reputations, marketing that wasn’t working — became the entire focus. Gridwork is built to solve that one specific problem for home service contractors.
John studied marketing at Union University in Jackson, Tennessee, where he earned his BSBA. He and his wife, Brittany, live in the mountains of Western North Carolina with their seven kids.
Every Day
Known For
Looking at a contractor’s website and immediately spotting three things that are costing them leads.
Believing, without apology, that the best companies should win online.
Asking more questions than most clients expect before touching a single thing.
Driving kids to soccer, and thankful he’s not cooking dinner.
Lately
What John’s Been Up To
Building the Gridwork Momentum System — a focused, month-to-month SEO program designed specifically for home service contractors.
Helping contractors understand the difference between demand capture and demand generation, and why it changes everything about where you spend your marketing budget.
Writing practical SEO guides, location pages, and service content that actually ranks and actually converts.
History & Experience
Website Manager
Snowbird Wilderness Outfitters
2022-2025
Marketing Manager
Snowbird Wilderness Outfitters
2015-2020
Sports Marketing Intern
Wasserman Media Group
2010-2015
Professional Motocross Racer
AMA Pro Racing
2005-2008
Union University (Jackson, TN)
Bachelor’s Degree in Business & Marketing
2004-2009
Ready to Talk?
If you’re a home service contractor who’s tired of inconsistent leads, paying for marketing that doesn’t move the needle, or just not showing up where your customers are searching, let’s have a conversation.
No pressure. No pitch deck. Just an honest look at where you are and what it would take to build something that actually works.